PDF I get a tons of catalogs. I don’t even know why I get so many, I don’t sign up for them, I don’t have a million credit cards, I don’t have any of the “boutique” credit cards. Still, my mail box is always stuffed full of these mostly useless waste of a tree. The majority go directly into the recycle pile, without so much as a glance, but there is one that I always devour; Williams-Sonoma. Whoever is in charge of putting that catalog together is brilliant. The pictures are gorgeous, there’s always some fabulous new gadget in there that I’ve never heard of, but more than that there are recipes and ideas and tips and tricks scattered throughout the entire thing. I know why they do it like that. It’s so we’ll scour every page, looking for these tidbits and in the process something might catch our eye that we absolutely can not live without. I understand that and I’m ok with it. They want something from me (my attention, and eventually my money) and I want something from them (ideas to make me a better cook, entertainer, whatever). This is the key to marketing as far as I’m concerned. We could all learn a thing or two from Williams Sonoma.
This edition’s most coveted item? The jalapeno popper grilling tray.
The last thing I had to have? The Slow Cooker. Yes, I need to capitalize it. It’s Proper. And it was worth every penny.
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