Finding Your Voice In Social Media

findingyourvoice 300x280 Finding Your Voice In Social Media

I think at this point, there isn’t anyone left who would argue against the importance of social media. More and more brands, charities, celebrities, performing artists, small business owners and individuals are trying to harness the power of social media outlets and the sheer volume of choices and ideas can be really overwhelming.

This isn’t going to be a post about which outlets, third party tools, and so called rules I follow. There are plenty of articles about those issues; rather, it’s about your “voice”. I see so many tweets and updates that are poorly written, don’t give enough information, have glaring spelling and grammatical errors, or just contain a link, usually a shortened link so that I have no idea when it will take me and it makes me want to scream or at least, ignore the message. Dont get me wrong, we all make grammatical mistakes, or send something out without thinking it through, that’s understandable. No, what I’m talking about are the companies and individuals who are operating under the assumption that just because you post something, people are obligated to act on it. Let’s get something really clear, no one owes anyone anything when it comes to social media. And if you’re not offering clear, compelling information, even the people who like you will ultimately stop sharing your information or even acting on it.

Of course the easiest way to make sure that you sound professional and approachable is to hire semone to take care of this for you.  There are plenty of people who do this (and if that’s the route you’re taking, I hope you’ll allow me to give you a quote), but if you dont have the budget for that, or are just frankly more interested in doing it yourself, than please take the time to really think about what your saying and how you’re saying it.  I’m going to break this down into a couple of examples that tend to drive me a little batty (it’s not a far drive).  Here are a couple that currently make me twitch.

  1. I just posted a picture (insert link)
    while the picture might be hysterical/gorgeous/amazing/interesting/whatever there’s no way I’m clicking that link. I’m just not curious enough nor do I have the time to click every link for a picture.  Say something compelling (there’s that word again) that will interest me enough to click the link. “Check out this shot I got of the first bluebird in my garden” – while not everyone will click through, people interested in photography, birding, or gardening are far more likely to click the link.  Try posting pictures that will interest your target demographic using this rule of thumb.  You might be surprised.
  2. Check Out My Site! (insert link)
    While we all can appreciate how proud you are of your website, letting people know why they should check it out will go a lot farther.  What’s in it for them?  Talk about your product, or your great interview, what you and your site have to offer, how can it help/inform/entertain me?
  3. All Self Promotion All the Time
    Some experts say 1 in 10 tweets or status updates should be self promoting, others 80/20%.  I don’t really go by a definitive number, and I do broadcast all my blog posts, but I share lots of other content as well.  Every morning, I look for other bloggers’ posts and tweets and if they’ve done or said something that I found interesting or helpful, I share it.  Not only do I like to do it, but it creates goodwill. I’m of the belief that there’s enough room for everyone to enjoy success but if you’re not quite comfortable with that, find someone who is in a similar, or complimentary category and start to share their stuff. As an added bonus, I’ve made some really good friends doing that.  I also share great photographs, articles, interesting entertainment news.  And I usually keep it pretty positive
  4. Unless….. unless it’s about a cause that I care deeply about.  Human equality, reproductive rights, whole food choices – maybe the other people who care about the issues that you care about are a good place to start when finding your tribe/audience/demographic
  5. No Public Fighting
    While there is nothing wrong with a good, healthy, exchange of opinion, and debates are definitely a catalyst for change;  No one wants to hear that you’re fighting with you BFF, your boyfriend has cheated on you again, or whatever other drama du jour is going on. Keep your personal drama, just that, personal. Unless you actually are in high school this really isn’t good for business.
  6. Show Your Personality
    Even though I believe that the drama should be kept to a bare minimum, I also feel that the people I’m most likely to follow show their personality in their sharing style.  Personally I don’t mind a little salty language, hell, a lot of salty language, but be careful about knowing your demographic.  Inserting your voice, your interests, your hidden talents and hobbies make you more interesting – I also think this is a major reason that Pinterest has taken such a hold.

In the end, I think the most important thing is to think about what your stating.  Try to make it conversational.  If writing isn’t your strong point, see if you can find someone in your organization, or a friend who can help you with this.  I’m sure that you do something really well that you can use for bartering.  After all, if you had nothing to offer, you wouldn’t be promoting yourself, right?  There are a couple of people on the planet who seem to get away with that, but hopefully that trend is almost over.

Graphic Credit: Brian Solis



It is OK to use my photos or content provided a link back and proper crediting is given

Opus Domini Mobile Pro for iPad and iPhone

I have spent so much money and so much time downloading goal and time planning apps.  You don’t even want to know how much. So, the other day when I saw this article, by the lovely Britt, that mentioned Opus Domini Mobile Pro and how close it came to the Franklin Covey planning system, I knew I had to try it.  You see, I love Franklin Covey.  The system literally changed my life. I purchased my first FC yearly planner in, I think, 2000.  I worked through all the exercises and I completely fell in love with that way of planning.  It just made sense.  Something clicked and I was able to figure out how I was blocking myself from achieving the things I really wanted.  Heck, I was better able to figure out what it was I wanted in the first place. I became a huge Covey geek and religiously followed the planning methods, quadrant theories and read all the books. I even bought the software to design and print your own forms on their specialty papers with the rounded corners so that everything matched.  I had a raspberry colored binder and even an engraved plaque for the front in case someone couldn’t figure out that the pink, geeky, very thick binder belonged to me.

When I first started to go digital, my first smart phone was a Palm.  A Treo, I believe.  I bought the FC software for desktop and the Palm and I loved it.  The planning became so second nature that I didn’t even have to buy the kits anymore.  I tweaked and adjusted everything to really fit my needs and I even started to teach other people how to do it.  (There are pages of posts that mention Franklin Covey and goal planning on ColorMePink!).

When I started using iPhone, I started searching for Franklin Covey apps and I was really disappointed at how there really weren’t any.  Maybe the company is going more towards a corporate training business model, but I really think they dropped the ball on the iPhone planning market.  Reading reviews in the iTunes store, there seem to be many people who agree with me.

In giving you all this information, it’s my hope that you’ll see just how much time went into finding an app like this.

Without even thinking about it, I downloaded the Opus Domini app. For $5.99 it was a no-brainer. Opening it for the first time was a little like coming home, if you’ll indulge my drama for a bit.

The first screen is your daily page.  Whether they be scheduled appointments and tasks, or a general list of the things you’d like to accomplish for the day, you can structure them however you like. You can even rate them according to quadrant and importance (here’s a link with a quick explanation if you’re not familiar with that), the other side of the page is for note taking, etc – I use that space for not only notes, but to record my list of gratitude for the day (five things I’m grateful for each day). Above is a weather widget, which you can turn off if you don’t like it and an inspirational quote (I love quotes). The tasks have lots of options for recurring, priority, etc.

opusdomini 1 Opus Domini Mobile Pro for iPad and iPhone

The next tab is for Master Tasks:  Things that I have on my plate right now that I need to make sure I work on.

opusdomini 5 Opus Domini Mobile Pro for iPad and iPhone

Next tab is Compass:  I don’t have this filled out in this screen shot because I tend to get very personal and brutally honest with this and clearly, I already share too much.  In a nut shell, there are four areas of your life that you need to focus on to get into, or maintain balance.  They are: Physical, Social, Mental, and Spiritual.  It’s so easy to let one or more of these slip, but for me, when I am paying attention to all four, I’m much better balanced, happier, on track, etc.  Running a business, being a mom and wife, whole food advocacy, meal planning, blogging, homeschooling, friendships, creative pursuits – it’s hard to keep them all in balance.  I find that the compass idea helps me tremendously.

opusdomini 2 Opus Domini Mobile Pro for iPad and iPhone

Goals: Tangible, real, goals. I love that I can list these and then use the slider to track the progress. Looking at this, I can see how far I’ve come and how close I am to releasing my book. I can keep track of where we are in the kitchen remodel and I can gently remind myself that I’m trying to get healthier.  I like to chunk the really tough goals into smaller pieces so that I’m not overwhelmed.

opusdomini 3 Opus Domini Mobile Pro for iPad and iPhone

Mission, Vision and Values: To me, this is the core of the planning system. Again, I started to get really personal, so I’m just sharing a portion.  My mission statement (which needs updating) will go under “Mission”, my “Vision” are the things I have my sights set on. And my “Values” are the things that are important to me.  The most effective way I’ve found to do this is by writing a clarifying statement for each value (again FC’s idea, not mine).  For example:  ”Honesty: I am impeccable with my word, honoring my commitments, yet telling the truth in a way that is never mean.”  Doing it that way really hones in on what the definition of each value really is to me. It helps me to get real with myself and sometimes things that were valuable to me in the past, are not valuable now.  Writing out that clarifying statement helps me to determine what it is that I want to be, not what I think others want me to be or what I’m supposed to be.  Make sense?

opusdomini 4 Opus Domini Mobile Pro for iPad and iPhone

So, there it is.  I give this app 4.5 stars.  It’s not perfect, but it’s damn close. There are no syncing capabilities, I’m using this on my iPad and it would be lovely for it sync to the phone, but they promise them in the near future and the only other thing I would add is a “Have, Do, Be” checklist.  I find that to be so helpful and I have one in Evernote, but it would be nice to have it all within this app.

Great job Piso13!

Disclosure: I love the app.  No one gave me anything to say this.



It is OK to use my photos or content provided a link back and proper crediting is given

Humility, Patience, Photography and Sewing

I consider myself a fairly competent woman.  When I decide I want to do, or learn something, it’s usually not hard for me to accomplish. Lately however, there have been two things that are giving me a little bit of trouble; photography and sewing. Don’t get me wrong – I know how to use the sewing machine and the camera, they’re gadgets… I get gadgets – but what I’m producing just isn’t any good. Or at least not “good enough”.

A little back story:  A few years ago, I decided that I wanted to learn to sew.  I did a lot of research about machines and decided on a Singer – not top of the line, but it had good reviews and it was affordable. One afternoon, I got an email that Joanne Fabrics was having a sale on the exact machine that I had decided upon.  It was a really deep sale too, like $100 off. We all piled into the car and headed to Joanne’s. When I got there, it looked like they had just received delivery of these machines, there were lots of them. I picked one up and an associate came over while I was reading the box. I mentioned the sale and she told me that the machine was not on sale – I told her that I had just saw online that they were, in fact, on sale. At this point she got pretty snippy and told me that I was wrong, that the machine was only on sale from the website.  I knew I hadn’t read it wrong, but I wasn’t about to argue with her. (When I got home, I checked and I was in fact correct, so I don’t know why the store didn’t know)  On the way home, my husband suggested that we stop at the Sew and Vac shop and just look.

Well.

I walked out of there with a Baby Lock, a machine that I had no business owning. When all was said and done, I spent over a thousand dollars on something that I didn’t know how to use. It was so intimidating that after playing with the stitches, embroidering words and names into fabrics, and making two bandana pillows, I put the cover on the machine and there it sat – for a couple of years.

Recently, I decided that I was going to try again and I found some tutorials for making a camera strap cover. I cut my fabric and interface, ironed them together, and carefully constructed the strap.  As I was sewing, I noticed that I couldn’t make a perfectly straight line.  I started to research that as well and then I called the store where I purchased it.  They told me to bring it in, that it might need servicing which was no big deal, about $79 and that you should do that every so often anyway.  I dropped it off and they called me the next day to tell me to come get it, it was in perfect shape, didn’t need service and that there was no charge.

So apparently the problem with the machine is me. User error.

When I got to the store, I expressed my frustration to the women who work there and they immediately plugged the machine in and sat me down. We talked about how I was sewing and what I was doing and everyone was in agreement that I’m trying to go too fast.  They suggested that I forego the pedal and use the stop/start button.  They thought, and I have to agree, that my speed wasn’t consistant on the pedal and that feeding the fabric through at a consistent speed, while operating the pedal like that was causing my misalignment. We tried a couple of times and it worked way better their way.

On to the camera… I’ve been taking pictures for a long time, upgrading each camera as I got more and more proficient.  I recently upgraded to my first SLR from a high end point and shoot. The day I got the new camera, I immediately started shooting pictures, joyful in the knowledge that I was shooting professional quality, gorgeous shots.  I transfered the pictures to my computer and… they looked exactly the same as the pictures from my point and shoot. Exactly. the. same.  I read the manual, I joined some photography groups, I’m reading tutorial after tutorial and I’m revisiting a night photography course that I took last year.

Slowly, painstakingly slow, ever so slightly, my pictures are improving. As I learn more about what each setting does and WHEN and WHY to use them, the photographs are getting better. Have I mentioned it’s very slow going?

So what’s the point of all this rambling?  Both situations have a lot in common. I’m going too fast. I’m not taking the time to learn about what I’m doing, I’m just jumping in and expecting to create haute couture and museum worthy photos. And that’s just not going to happen. So, in what seems to be a theme in my life right now, I’m being forced to slow down, to connect with the world around me, to pay attention to the details and to have patience with my self and my process. All things that I do not excel in.  It’s funny, but the word I chose for 2012 is “connection” and that’s exactly what this is forcing me to do; connect. (Careful what you wish for) I’m going to two events this weekend for the simple pleasure of taking photographs.  Walk around with a big fancy camera and people start talking to you.  Which is good for me – see, what people don’t know is that I’m terribly shy and I almost never will be the first one to strike up a conversation with a stranger.  But if you talk to me first? That I can handle.

Also? I’m really glad I bought the expensive machine… I never would have gotten the service that I’m receiving from the sew and vac shop – A. White Sew and Vac Ocala – they’re even giving me free sewing lessons that I start next week because I bought the machine from them. Never would have happened at that other store.

And here’s my camera and my first attempt at the strap cover.  Not too bad, there are a lot of problems with it, but it’s usable and I actually love that I made it myself.  Also, it’s much nicer around your neck than the plain strap.  The bunching of the fabric is cause by the fact that it’s actually too tight, but that’s also what’s keeping it in place.  I’ve decided to call it “ruching” and pretend that I meant to do it that way.

401320 3283974736554 1183187755 33497979 616204044 n 300x225 Humility, Patience, Photography and Sewing

 

 

 



It is OK to use my photos or content provided a link back and proper crediting is given

I Could Show You My Favorite Obsession

So back in the beginning of January, I talked a bit about the things I was looking to change, create, or get rid, of in my post about my resolutions.  One of the first things I did was go see the doctor and I’m mostly on track with that – I may have had a bad day yesterday, but mostly on track and I’m happy with my progress on that front.

The second thing I’ve been working on is creativity – I talked in the first post about figuring out what makes my heart sing and taking pictures does that.  I don’t know that I’d want to be a pro, but I love taking pictures of the events that we go to, of the field trips we take, the food we eat, etc.  I have to admit that I was not much of a photographer when you had to go develop film, but since digital photography became affordable, I have been all over it – I got my first digital camera in 1999.  Back in December, I went on a photo walk with local photographer, Kent Weakley after having taken one of his online courses.  I really enjoyed the course – but there were some things I just didn’t quite get, so I thought that taking the walking class I’d have the opportunity to ask him about the things that confused me. You see, I’ve really been trying to “up my game” when it comes to taking pictures and I was getting frustrated that I couldn’t figure some things out.  Kent was great, he really took the time to figure out what my problem was and he was so nice about it.  In the end, it turned out that my camera (a high end point and shoot) was still auto focusing even when I was telling it not to.

I have to tell you, I was so relieved that it wasn’t me! I knew then and there that it was time to finally take the plunge and get a DSLR.  I did tons of research about Nikons and Canons and in the end I decided that the Canon was the one I wanted.  I went to stores and held them all, played with the features, really got the feel.  I loved the way the Rebel felt, but I was really confused about kits. I came across on article on The Pioneer Woman’s site by Miz Booshay about kits and the lenses that usually come with them and I knew that I needed the 50mm f/1.8 lens – I want to play with bokeh and take soft portrait shots with shallow depths of field and I got the impression that this was a great lens to start with.

t3i2 300x300 I Could Show You My Favorite Obsession

Pretty, right?

 

Ok, so I knew I wanted this one – but I also wanted a lens for walking around and landscape and event photography, with a zoom.  I polled everyone I knew, in real life, on Facebook, Twitter, and everyone talked about buying the 18-135 or 18-200 mm.  the 18-200 was out of my price range, but there was a kit that had the 18-135.

t3i 300x300 I Could Show You My Favorite Obsession

Even Prettier!

Hmm..

The problem, however – is that this was going to cost me about eleventy billion dollars. Ok, just under $1100.00.  Still – I don’t have that kind of money lying around.  Not to be deterred, I sold everything I owned that we weren’t using;  all the old iPods, iPhones, cameras, homeschool curriculum, anything that was fetching a couple of bucks on eBay and then Jim got an unexpected bonus and gave it to me, so that I didn’t have to wait for all the money to clear before ordering the camera.

I ordered the camera and not one penny came out of our household finances.  Yay!

I received the camera yesterday and I’m blown away by the features and photographs it takes. I can’t wait to get out and start taking pictures – as of now, I’ve taken pictures of my living room, just to lock in my memory where each of the settings are and what they do.  I’m a little intimidated by the camera, but I know that once I start shooting I’ll be much more comfortable.  There are hundreds of online groups and challenges and I’m thinking I might start with this one:

 I Could Show You My Favorite Obsession
Here’s the problem:  I already know of about $800 worth of merchandise that I’m going to want soon.  I’ve made a deal with myself though, no more lenses until I’m completely comfortable with the two I already have.  But I think… no, I know I need this:

Kelly Moore Bag: 2 Sues Bag from kelly clark on Vimeo.

Are you doing any photography challenges or groups?  Want to connect and share your photos with me?  I’m on Flickr.

P.S. If you’re in the market, make sure to check B&H Photo – they had the best prices on the camera and lenses I was researching.
P.P.S Extra points if you can name the film from which I blatantly stole the title.



It is OK to use my photos or content provided a link back and proper crediting is given

Big Lens for iPad

For Christmas my husband got me something that I absolutely love to receive.  An iTunes gift card.  It really is still one of my favorite presents to receive.  And.  He got me a nice, big one so that I don’t feel guilty buying app after app after app – which?  Is exactly what I’ve been doing. I thought I’d share some of them as I go through and test them out.

First one up is “Big Lens” from Reallusion (.99).

big lens 1 225x300 Big Lens for iPad

I was drawn to this app because of it’s “shallow depth of field” settings. I’ve been slightly obsessed with the Bokeh effect and had absolutely no luck with it.  I have a high end point and shoot, but there’s no way to turn off the auto focus, even when you set it to manual.  (boo!) This has led to me selling everything I own in order to buy myself a Canon Rebel T3i.  I should have it by February, but in the meantime, I’ve been forced to do without little heart, star, or snowflake shaped twinkling lights.  I know!  So not fair.

Anyway, this app has some really nice effects and is very easy to use. Let me walk you through a little of it.

Open the app and then load the image you want to work with:

big lens 3 Big Lens for iPad

This is the ferris wheel on the Ocala Downtown Square – I took this picture during a photowalk led by Kent Weakley (He has great information and a really relaxed, comfortable style of teaching.  He offers classes online too if you’re not lucky enough to live in Ocala =) I used a shutter speed of, I think 4 seconds.  I’m really enamored of this effect too.

Now what I want to do is blur everything, except the ferris wheel, which I want to be the focus of the shot.  So, I select the parts of the photograph that I want to exclude from the blur filter. Just using my finger I draw along the wheel.

big lens 4 Big Lens for iPad

When I’m happy with what I’ve blocked out, I simply touch the right arrow button in the top right corner…  and presto – the background is blurred.

big lens 5 Big Lens for iPad

Then I touch the “lens” button and I’m presented with the different shapes to choose from.

big lens 7 Big Lens for iPad

I decide on the starbursts and then mess around with the aperture until I’m happy with the way it looks.

big lens 6 Big Lens for iPad

Next, I started playing with the filters – there really are quite a few here – below is one of the flare filters…

big lens 8 Big Lens for iPad

I kind of like the way the flares mirror the ferris wheel..

I really liked the light ray filter, also. (I love those religious pictures with beams from the sky, too… hmmm)

big lens 9 Big Lens for iPad

And then you can increase or decrease the intensity of the filter.

big lens 99 Big Lens for iPad

And then I decided to make it snow…

big lens 999 Big Lens for iPad

There were really so many choices and I played with this for hours – The app is so easy to use, you literally don’t need any experience with taking these photographs and while they don’t look as absolutely wonderful as if we had created this shot in the camera, it’s pretty neat.

Disclosure: I liked this app so I thought I’d share.  I received no compensation.



It is OK to use my photos or content provided a link back and proper crediting is given

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